As a cutting edge SEO Salt Lake City company what would you say is the best way for a web site to achieve a high rank in a search engine’s listings?
BF : The most effective method for a website to increase its search engine listings rank is to obtain external links.
What exactly is an external link?
BF : Simply put an external link is any hyperlink on another website that links back to the primary website.
Why is this important?
BF : External links pointing to a primary website are important because they are an easy and objective way to measure how popular the primary website happens to be.
So website rankings are determined primarily by the number of links pointing to them in combination with specific search terms?
BF : Primarily yes, but there are other factors at play as well. For example, if the linking domain is determined to untrustworthy then it will likely not help to augment the primary website’s rank.
What factors determine whether a website is trustworthy or not?
BF : A website containing nonsensical or spam content is typically flagged by web crawlers as untrustworthy. Also websites designed for the sole purpose of embedding a link to a primary website is also likely to be labeled as untrustworthy.
Are those types of websites easy to spot?
BF : It depends on the content. Many Utah SEO companies employ freelance writers to create content. When content is created by a person it is less likely to be flagged as spam by a search engine web crawler.
What other factors come into play?
BF : Web crawlers also look at the popularity of the referring website as well as the content relevancy relative to the primary webpage it links to. There are many other factors but the ones we have so far discussed are very important in terms of SEO.